If Awareness Was Enough,
You’d Be Free By Now.
You’ve done the inner work. You know your patterns.
But you’re still reacting the same way.
…that’s not failure. That’s a missing piece.
I’m Kayla Burch, creator of the Trigger Response Method™.
I help self‑aware people finally break the patterns they understand but can’t seem to change.
And I train coaches to help their clients do the same.
ACTIVATOR & EXPANDER: KAYLA BURCH —
ACTIVATOR & EXPANDER: KAYLA BURCH —
You already know what you need to change.
So why are you still doing it?
Let me tell you something I wish someone had told me years ago, before the late-night spiraling, before the shame-loop monologues that ended with, “I should know better by now.”
You can be fully aware of your pattern… and still not be able to stop it.
I’m not talking about the occasional slip-up. I’m talking about watching yourself, in real time, do the exact thing you promised yourself you wouldn’t do. All while your brain goes, we’re really doing this again? Seriously?
And sometimes? The awareness makes it worse.
Now you’re not just reacting… you’re judging yourself while reacting.
I should be past this. I know better. What’s wrong with me?
Here’s the part no one talks about:
The shame that lives underneath the awareness.
That quiet, gnawing voice that whispers, “If I understand myself this well, why am I still the same?”
Let me tell you about the version of me I didn’t want to be.
I was a yeller.
Not dramatic, not soap-opera. Just regular, mom-yelling. Overstimulated. Overworked. Over-everything. The volume came out faster than the pause button ever could.
Every night, I’d tell myself: Tomorrow, I’m the calm mom.
And then tomorrow would show up.
And someone wouldn’t clean their room. Or they’d “forget” the thing they absolutely knew yesterday. Or they’d need me the moment I finally sat down.
And there I’d be again… loud, frustrated, drowning in instant regret.
I wanted to be done yelling. I knew better. But I still did it.
Here’s what I couldn’t see back then:
I wasn’t yelling because my kids weren’t listening. The yelling had nothing to do with them.
Their not listening poked something deeper.
It hit the part of me that believed:
I’m alone in this.
No one cares unless I’m loud about it.
If I don’t hold it all together, everything falls apart.
I carry the whole damn world and nobody even notices.
That was the story living under my reaction.
And awareness alone never showed me that.
When the house wasn't clean, I didn't just see the mess. I saw proof that I was unsupported.
When chores weren't done, I didn't see kids being kids. I saw myself holding everyone and everything, again.
And because I didn't know how to face that feeling, I made it about them. About the dishes. About the mess. About "nobody listening."
But it was never about that. Not once.
The shift didn’t come from reading another book or trying harder to stay calm.
It came the moment I asked a different question:
What am I making this moment mean about me?
That one question cracked something open.
And that’s when I stopped trying to fix the behavior. and started actually leading myself through it.
This is what I now teach as the foundation of Trigger Response Method™.
Your patterns aren’t just stubborn habits.
They’re protective mechanisms that are defending an identity or belief you’re not even conscious of.
Your pattern isn’t stubborn.
It’s loyal.
It’s trying to protect you in the only way it knows how.
You don’t need more insight.
You don’t need another app to remind you to breathe.
You need to understand the identity your pattern is protecting.
That’s when the real shift happens.
Not perfectly. Not instantly.
But in a way that actually lasts.
If that hit somewhere deep… good.
That means you're ready.
What is the Trigger Response Method?
Most modalities give you more awareness.
TRM shows you what your pattern is protecting AND how to break it in real time.
If you’ve done therapy, mindset work, somatics, coaching and still find yourself stuck in the same loops, there’s a reason.
It’s not that you’re broken.
It’s that your nervous system doesn’t feel safe doing something new.
Trigger Response Method™ (TRM) reveals the unconscious payoff behind your patterns and gives you a step-by-step process to rewire your response in real time.
You don’t need more insight.
You need a new outcome… in the moment the pattern hits.
Once the unconscious becomes conscious, choice becomes possible.
Want to learn the full 5-step method?
Meet Kayla Burch:
Creator of TRM™. The trainer for coaches.
The one people call when 10 years of therapy didn’t work.
I’ve spent over a decade in the personal growth world — not just as a coach, but as the one behind the scenes building the programs for some of the biggest names in the industry.
I’ve built curriculum for multi-billion-dollar companies. Trained teams. Led certifications. Watched what works — and what just looks good on Instagram.
I hold international credentials as an Accredited Fellow Coach and Accredited Fellow Mentor through the IAPC&M — which just means I’ve done this long enough, and deep enough, to know what works and what’s missing.
Here’s what I kept seeing:
People weren’t stuck because they lacked awareness.
They were stuck because they didn’t know what they were protecting — or how to choose differently when it actually counted.
TRM was built to change that.
For clients. For coaches. For anyone who’s tired of circling the same loop.
JOIN KAYLA’S FREE COMMUNITY:
- Expand -
You’ve done the work. You know your patterns.
So why do you still react the same way?
Expand is the free community for people asking that question and ready for real answers.
No fluff. No surface-level tips. Just honest conversations, bite-sized tools, and connection with people doing the same work.
Here’s what you get inside:
Weekly “Expansion Nuggets” short audio/video drops (5–10 min) with tools from TRM, emotional regulation, and pattern interruption
Like-minded community on Heartbeat peer connection, support, and real conversations (not just content from me)
Starter resource library free guides like “5 Signs You’re Being Triggered (and What to Do About It)” and “The Regulation Reset”
First look at new programs, events, and discounts
This is where you land when you're ready for something real…
but not ready to dive all the way in (yet).
What People Are Saying
This method works when nothing else has.
You've done the therapy.
Read the books.
Tried the mindset work.
And you're still reacting the same way.
So were they until TRM…
Real Stories, Real Shifts.
"I’d done over 20 years of therapy and still kept spiraling. TRM was the thing that finally broke the loop. I’m responding differently now at the moment. It’s wild."
-TRM Client
"My clients understood their patterns, but nothing was shifting. After certifying in TRM, I finally have a method that creates real change not just insight."
-Certified Coach, CMA Graduate
"I used to think I had to feel ready before I could act differently. TRM taught me how to lead myself through the moment. I’ve never felt more in control in the best way."
— Shift Room Member
TRM isn’t just a framework.
It’s how you finally do something different when it matters most.
"As a trauma-informed coach, I was skeptical but TRM doesn’t override the nervous system. It works with it. I’ve never seen results like this."
— Coach & Therapist
Whether you're trying to break your own pattern, or help others break theirs…
TRM was built for the moment awareness stops working.
You know your patterns. You’ve done the inner work.
But when it actually matters, you still react the same way.
That’s not failure. That’s a missing piece.
→ Join Shift Room
Learn TRM. Map your patterns.
Get support as you choose differently in real life.
This is where awareness becomes action, and the pattern actually breaks.
For Individuals
For Coaches
Your clients get it. They’re self-aware, insightful, emotionally intelligent.
But they’re still stuck in the same loop.
You’re giving them insight — and they keep coming back with the same problem.
→ Coaching Mastery Academy
Get certified in TRM and as a Transformation Coach.
Learn how to spot what your client is protecting, guide real-time change, and facilitate breakthroughs when nothing else is working.
You’re not stuck.
You’re protecting something.
And once you really see it everything starts to shift.
Whether you're here to break your own pattern...
Or help your clients break theirs...
You don't need more awareness.
You need a method that works when awareness hasn't.